How It Works

Tell us what you want to say in your :30 TV ad. This can be an outline, a paragraph, or a link
to your website. Write the narrator copy yourself or let us write it from what you give us.

Tell us what you want to have your viewers do - come to your store, go to a website, call you
on the phone, whatever. Please understand that there are two kinds of TV ads - “Branding”
and “Direct Response”. “Branding” ads are like the ones for a soft drink - these ads want to
put a positive thought in your mind, so that when you need that product or service, you will
remember the positive thought and be more likely to use that product or service. “Direct
Response” TV ads are usually made by people who do not have their product or service
readily available in a storefront - so they want you to call right now as a result of seeing the
Ad on TV.

Tell us about your target demographic. Who do you want to reach - men, women, young, old,
rich, poor. That helps us determine the tone and pace for your TV ad. Once someone with a
video game store told us he had to reach everybody. Since most video gamers are young men,
a TV ad with soft music, flowers, and scenes of lovers on beaches probably would not work
for his business. Action scenes from video games, pictures of a huge selection, and his trade-
in policies would work much better, because even though he would like to sell to everybody,
his most likely demo is young men who play the games. There will of course be some spillover,
with other demos reacting to the TV ad, but it’s important to target the people you would most
like to respond.

Send us pictures or even video. Pictures should be at least 640x480 pixels in size - we can use .jpg,
.png, .tga, or .tif. You can send us a DVD in the mail if you like. Call us if you have a video file
you wish to upload - those are very large and sometimes we will need to get them by mail rather
than by upload.

Okay, that’s about it. Please understand that our prices are for the production of the TV ad only.
Buying time on TV or cable TV is a separate process, but the TV ads we produce are broadcast ready.
We’ll even send one to your first TV or cable station free. If you’re still interested, please give us some
info and we’ll get started!

First, please tell us about yourself:

Name:

Business Name:

Street Address:

City,State,Zip:

Telephone Number:

Business Web Address:

E-Mail:

Please describe the product or service you want to advertise.

Do you have pictures or video of your product or service? If so, can you tell us about them?

Do you want the response to the commercial to be "branding", in other words,
they remember your company when they need your product or service? Or do you want them to call
you or go to your web site "right now" in response to the TV commercial?

Direct Response Branding

Please describe your demographic target. This means the people
you most want or expect to respond to your TV commercial - is it more directed at
women or men? At younger people or older people? What race or ethnic group?

Are you running any other kind of advertising now
- such as print, radio, billboards, or flyers? If so, what?

Do you have a web site up that we can look at to get ideas for your spot -
if so please list it - if not, just answer "No".

What's the best way to reach you?

Is thre anything else you want us to know?

OKAY, THANKS! WE'LL GET TO WORK ON THIS AND BE IN TOUCH SOON. IF WE HAVE
QUESTIONS, WE'LL TRY TO EMAIL OR CALL. PLEASE JUST CLICK ON SUBMIT -
WE'LL TAKE IT FROM HERE.